Spotify’s exclusive deal with Joe Rogan significantly boosted podcast consumption and ad revenue, contributing to a 69.7% return on investment since 2020, but the renewed agreement in 2024 ends exclusivity, expanding the show to other platforms.
Spotify’s exclusive deal with Joe Rogan significantly boosted podcast consumption and ad revenue, contributing to a 69.7% return on investment since 2020, but the renewed agreement in 2024 ends exclusivity, expanding the show to other platforms.
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