Spotify’s exclusive deal with Joe Rogan significantly boosted podcast consumption and ad revenue, contributing to a 69.7% return on investment since 2020, but the renewed agreement in 2024 ends exclusivity, expanding the show to other platforms.
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​Spotify’s exclusive deal with Joe Rogan significantly boosted podcast consumption and ad revenue, contributing to a 69.7% return on investment since 2020, but the renewed agreement in 2024 ends exclusivity, expanding the show to other platforms.
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