AI’s in Style: Ulta Beauty Helps Shoppers Virtually Try New Hairstyles
Shoppers pondering a new hairstyle can now try styles before committing to curls or a new color. An AI app by Ulta Beauty, the largest specialty beauty retailer in the U.S., uses selfies to show near-instant, highly realistic previews of desired hairstyles. GLAMlab Hair Try On is a digital experience that lets users take a